Member application & loan origination

Lending decisions in
minutes, not weeks.

Foothold gives small and mid-size credit unions the application experience a fintech would ship. Your members apply from any device and get an answer in minutes. You keep the systems you already run.

What we’re building

Feels like a fintech, decides like a credit union.

We’re building the kind of application a fintech would ship: short, in your brand, on whatever device your member picks up, with checks that run as they type.

Most applications get a clear answer in minutes. The few that need a human land in one tidy queue, with everything your team needs to decide and a record of how each decision was made.

The problem

Your members aren’t comparing you to the bank down the street.

They’re comparing you to the fintech that opened their last account in four minutes. At most small credit unions, an application still waits days while paperwork moves between systems that don’t talk to each other, and staff re-key the same fields three times.

Credit unions say yes to people the big apps reduce to a credit score. That shouldn’t cost you the members who want an answer today. We’re building origination that answers fast, without replacing the core, the people, or the judgment that makes a credit union worth joining.

Credit unions give their members a foothold in their financial lives.We’re here to give credit unions the same footing in technology.

Talk to us

If a fintech can open an account faster than you can, we’d like to talk.

Tell us how applications work at your credit union today: what’s slow, what members ask for, what you’d change first. A 30-minute conversation, no demo script, no obligation.

Prefer email? hello@foothold.finance